The thing you run out of always comes to mind at the wrong moment. Speak it the second you notice — milk, batteries, a birthday gift — and it’s waiting, sorted, when you reach the shops.
Lavender — lavender, plum and blush. A warmer, tinted set. Reach for it when navy feels too formal. One of six themes, all free.
The gap between noticing and needing is the whole problem. The moment you run out is never the moment you’re buying — and whatever held the thought in between had one job.


Say it as you close the fridge — add butter to my shopping list — and it’s there. Several at once with “and”: bread and coffee and washing powder. At the shop, the list is on your phone, ticks and all.
On the list before the fridge door shut.
Three items, one breath.


Say the list and the items go there — travel, hardware, the bach. Name one that doesn’t exist yet and it’s created on the spot, with the items already in it. The list name stays out of the item.
Switching lists is a tap. Whatever you’re standing in front of — the pantry, the timber rack, the packing pile — the right list is one word away.
The list didn’t exist a second ago. Now it does, with both items in it.
One shopping list on the free plan. Premium adds unlimited named lists.


A ticked item stays on the list, struck through, so you can see what you’ve already got. The count line reads N to get · N done, and Clear completed sweeps the finished ones when you’re back at the car — and tells you how many it cleared. Nothing unticked is ever cleared.
I once drove back to the same shop three times in an afternoon. The list was on the bench at home, doing nothing.
— Dave Rees, Founder. From boatbuilder, to business owner, to Founder.


The full chapter is in the Instruction Manual — free with any account.